The KESCH Blog | Inspiration for strong brands

Trend #3 – Pop-ups are the brand experience trend 2024

by Thomas Kenyeri | 18.03.2024 | Event Trends, General

After introducing you to sustainability and CO2 neutrality at events in Trend #2, Trend #3 is all about pop-ups. We have all seen a few of these ourselves over the past year without giving them much thought. to about it. What’s behind them and how make brands...

Trend #2 – Sustainability at events is the focus topic for 2024

by Thomas Kenyeri | 06.03.2024 | General

In the last blog post, I took a closer look at the first and perhaps most exciting trend in our Event & Brand Experience Trend Report 2024: The AI Revolution. A development that is revolutionizing our industry and opening up new possibilities for events and brand...

Trend #1 – The AI revolution

by Thomas Kenyeri | 23.02.2024 | General

In the last blog post I showed you the new KESCH Event & Brand Experience Trend Report 2024. In this eighth edition of our renowned event trend report, we are integrating the area of brand experience this year. Now I would like to take a closer look at each trend...

Trend #3 – Pop-ups are the brand experience trend 2024

Trend #2 – Sustainability at events is the focus topic for 2024

Trend #1 – The AI revolution

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