The KESCH Blog

Imagine attending a soccer match and being greeted by a robot that scans your ticket. In the stadium, another robot accurately mows the grass while its colleague keeps the surroundings clean by collecting garbage and cups. At the beer stand, another robot helps pour the beer. This is not a distant vision of the future, but a reality that is becoming increasingly present in the event industry.

Trend #7 is all about the much-used term “work-life balance” and the family.

To put it bluntly, we are one of the leading brand experience agencies in the DACH region and regularly work for national and international clients.

Trend #6 is all about safety at events. What needs to be considered and what new challenges are we currently facing?

You think trade fair marketing is just a simple stand at a trade fair? Far from it! At KESCH, we show you how to transform your trade fair marketing into a unique brand experience event. Immerse yourself in the world in which your brand becomes the main actor.

Trend number 4 is about data and data-based decisions for events. How can they help you plan and execute your events better?

After introducing you to sustainability and CO2 neutrality at events in Trend #2, Trend #3 is all about pop-ups.

Today I would like to present another key trend that is becoming increasingly important in the event industry and which we cover in detail in the eighth edition of our trend report, in which we have integrated the area of brand experience for the first time: Sustainability at events is the focus topic for 2024.

In my last blog post, I introduced you to the new KESCH Event & Brand Experience Trend Report 2024. Now I would like to take a closer look at each trend and discuss it in detail by dedicating an article to each trend.