Best of Events 2026: What moves the event & brand experience industry now
On January 14 and 15, 2026, Dortmund was once again the meeting place for the European event industry: the Best of Events International. Two days full of inspiration, exchange and new ideas about live experiences, brand staging and future trends. KESCH was right in...
The Age of Meaningful Experiences: These are the 10 Event & Brand Experience Trends 2026
Hello, my name is Thomas Kenyeri, founder and CVO of KESCH – The Brand Experience Company. It is my pleasure to present you the eighth edition of our annual Event & Brand Experience Trend Report 2026 to present to you! This eighth edition of our annual trend...
Welcome to the Experience Economy – Why brands now need to deliver more than products
We are at a turning point. Today, people spend more money on experiences than on products. It’s not ownership that defines status – it’s the memory, the story, the moment. In a recent study (2025), Mastercard shows what we have all long been aware...
Kick-off 2026: More than just a meeting – your start to the year as an experience
A company kick-off used to be simple: go through the agenda, present annual goals, hand over the baton. Today? Completely unthinkable. Today, it’s the experience that counts. We live in the experience economy – a time when employees don’t just want...