Best of Events 2026: What moves the event & brand experience industry now
On January 14 and 15, 2026, Dortmund was once again the meeting place for the European event industry: the Best of Events International. Two days full of inspiration, exchange and new ideas about live experiences, brand staging and future trends. KESCH was right in...
The Age of Meaningful Experiences: These are the 10 Event & Brand Experience Trends 2026
Hello, my name is Thomas Kenyeri, founder and CVO of KESCH – The Brand Experience Company. It is my pleasure to present you the eighth edition of our annual Event & Brand Experience Trend Report 2026 to present to you! This eighth edition of our annual trend...
Aiming high! Why more and more brands are becoming active on ski slopes
While festivals have shaped the trends of the warmer months, winter sports resorts are now taking over the role of the big stage. Brands are using the alpine backdrop to reach exclusive target groups and create unforgettable experiences. In this blog post, we show you...
These are the current brand experience highlights of the world’s biggest brands
We took a look around the festivals – and show you what’s going on with the brands! For our Event & Brand Experience Trend Report, we always take a look at the latest developments worldwide. Whether festivals, congresses or industry events – we...