Internal brand experience: how to bring your brand to life internally too
If your team doesn’t live the brand, your customer certainly won’t. The strongest brand experience starts internally: with formats, rituals and experiences that turn employees into convinced brand ambassadors. Why this counts now Brand is not a logo, claim...
Aiming high! Why more and more brands are becoming active on ski slopes
While festivals have shaped the trends of the warmer months, winter sports resorts are now taking over the role of the big stage. Brands are using the alpine backdrop to reach exclusive target groups and create unforgettable experiences. In this blog post, we show you...
These are the current brand experience highlights of the world’s biggest brands
We took a look around the festivals – and show you what’s going on with the brands! For our Event & Brand Experience Trend Report, we always take a look at the latest developments worldwide. Whether festivals, congresses or industry events – we...
Why brand experience (experiential marketing) is the game changer in 2025
2025 is the year in which events must no longer just inform, but inspire. The key? Brand experience – experiences that make brands tangible, perceptible and unforgettable. In the KESCH Event Trend Report 2025, we showed how live marketing is evolving: from a...