We took a look around the festivals – and show you what’s going on with the brands!
For our Event & Brand Experience Trend Report, we always take a look at the latest developments worldwide. Whether festivals, congresses or industry events – we are always there where there is something new!
In this blog post, we show you the current brand experience trends of the world’s biggest brands. See for yourself what Meta, Pandora, Coca-Cola & Co. are staging when they bring their brands to life!
One thing is clear: the trend is increasingly moving towards physical decorative buildings in the high-end sector. Digital tools are important – but even more important are haptic, photo-ready elements that attract people.
The Coachella Festival in California: The trendsetter in the festival world
At the start of the festival season, the whole world looks to the Coachella Festival in California. This music festival – together with Cannes Lions in Europe – is a trailblazer for how brands can be experienced today. The result is brand experience areas that set new standards.
I’ve put together a few particularly cool examples of these festivals for you.
HIGHLIGHTS FROM THE COACHELLA FESTIVAL
CASA CHEISORA – 9X9M SENSORY PLAYGROUND – 6 ZONES, PHOTO: SOL DE JANEIRO
FENTY FESTIVAL HOUSE, PHOTO: JENNIFER JOHNSON
FENTY FESTIVAL HOUSE, PHOTO: JENNIFER JOHNSON
PANDORA’S CHARM HOUSE, PHOTO: MIRRORED MEDIA
PANDORA’S CHARM HOUSE, PHOTO: MIRRORED MEDIA
PANDORA’S CHARM HOUSE, PHOTO: MIRRORED MEDIA
PINTEREST ACTIVATION, PHOTO: PINTEREST
PINTEREST ACTIVATION, PHOTO: PINTEREST
COCA-COLA POP STORE ACTIVATION, PHOTO: JOELLE GRACE TAYLOR
COCA-COLA POP STORE ACTIVATION, PHOTO: JOELLE GRACE TAYLOR
APEROL SPRITZ PIAZZA, PHOTO: LEX GALLEGOS FOR APEROL
ANCHOR SUPERCHARGING HUB, PHOTO: MIRRORED MEDIA
ANCHOR CHARGING STATIONS, PHOTO: MIRRORED MEDIA
YOUTUBE BACKSTAGE ARTISTS’ AREA, PHOTO: GOOD SENSE & CO.
ABSOLUTE BRAND WORLD, PHOTO: MARISSA JOY PHOTOGRAPHY
ABSOLUTE BRAND WORLD, PHOTO: MARISSA JOY PHOTOGRAPHY
REVOLVE FESTIVAL, PHOTO: GETTY IMAGES FOR REVOLVE
REVOLVE FESTIVAL, PHOTO: GETTY IMAGES FOR REVOLVE
NYLON HOUSE PRESENTED BY ULTA BEAUTY, PHOTO: LINE 8 PHOTOGRAPHY
DREAME TECHNOLOGY, PHOTO: DREAME TECHNOLOGY
DREAME TECHNOLOGY FOTOBOX, PHOTO: DREAME TECHNOLOGY
RED BULL MIRAGE, PHOTO: RED BULL CONTENT POOL
PACSUN’S ROADSIDE STAND, PHOTO: PACSUN
HIGHLIGHTS OF CANNES LIONS
SPOTIFY BEACH, COVER ART AVENUE, PHOTO: SPOTIFY
SPOTIFY BEACH: AUDIOBOOK FLAVORS, PHOTO: SPOTIFY
AMAZON PORT, PHOTO: AMAZON
MAISON MAGENTA, PHOTO: T-MOBILE ADVERTISING SOLUTIONS
MOTEL YAHOO, PHOTO: YAHOO
STAGWELL SPORT’S BEACH, PHOTO: STAGWELL
STAGWELL SPORT’S BEACH, PHOTO: STAGWELL
META’S BEACH, PHOTO: META
PINTEREST MANIFESTIVAL: PINTEREST
PINTEREST MANIFESTIVAL, PHOTO: PINTEREST
What can you take away from these examples?
– Multi-sensory experiences are on the rise
– The world is becoming more colorful again
– Experiences are big, tactile and fascinating
– There is something to share in every Brand World
– Coveted = Exclusive → more side events for “special guests”
– Storytelling is more important than clumsy advertising
What can you do specifically?
– Think about it, how your brand can be experienced with all the senses
– Develop a strong eye-catcher for your brand
– Create an experience that people want to share
– Offer a VIP experience for true brand fans
– Think influencer – but with the right setting
If you are currently facing the challenge of bringing your brand to life, then get in touch with KESCH.
We love bringing brands to life.
KESCH – Pioneer of the brand experience
For over 15 years, KESCH has been a pioneer in experiential marketing, creating brand worlds for the world’s biggest brands that not only impress, but also achieve measurable results. With a clear focus on emotional experiences and brand relevance, we develop customized concepts that sustainably inspire target groups and turn them into loyal customers. Our projects set industry standards – as impressively demonstrated by the numerous industry awards we win every year.