The Age of Meaningful Experiences: These are the 10 Event & Brand Experience Trends 2026
Hello, my name is Thomas Kenyeri, founder and CVO of KESCH – The Brand Experience Company. It is my pleasure to present you the eighth edition of our annual Event & Brand Experience Trend Report 2026 to present to you! This eighth edition of our annual trend...
Welcome to the Experience Economy – Why brands now need to deliver more than products
We are at a turning point. Today, people spend more money on experiences than on products. It’s not ownership that defines status – it’s the memory, the story, the moment. In a recent study (2025), Mastercard shows what we have all long been aware...
Kick-off 2026: More than just a meeting – your start to the year as an experience
A company kick-off used to be simple: go through the agenda, present annual goals, hand over the baton. Today? Completely unthinkable. Today, it’s the experience that counts. We live in the experience economy – a time when employees don’t just want...
The top event trends at IMEX 2025
IMEX used to be just a trade fair. Today? A look into the future of the event industry. The fact is: events are back. Real, emotional, courageous – and more human than ever before. What happens in Vegas doesn’t stay in Vegas! Our Mario was at IMEX 2025 in...
New KESCH Office: Brand Experience – inside and out
Perhaps you’ve already noticed: A few months ago, we packed boxes and moved. More team, more projects – so we also needed more space. Growth needs space – and we didn’t want just any space, we wanted an experience space. Now we have 800 m² that...
Internal brand experience: how to bring your brand to life internally too
If your team doesn’t live the brand, your customer certainly won’t. The strongest brand experience starts internally: with formats, rituals and experiences that turn employees into convinced brand ambassadors. Why this counts now Brand is not a logo, claim...
Aiming high! Why more and more brands are becoming active on ski slopes
While festivals have shaped the trends of the warmer months, winter sports resorts are now taking over the role of the big stage. Brands are using the alpine backdrop to reach exclusive target groups and create unforgettable experiences. In this blog post, we show you...
These are the current brand experience highlights of the world’s biggest brands
We took a look around the festivals – and show you what’s going on with the brands! For our Event & Brand Experience Trend Report, we always take a look at the latest developments worldwide. Whether festivals, congresses or industry events – we...