Trend #4 – Event decisions based on data instead of experience!
I described how to bring brands to life with pop-ups in trend number 3. Trend number 4 is about data and data-based decisions for events. How can they help you plan and execute your events better? You can download the full report with all 10 trends HERE. 2024 is the...
Trend #3 – Pop-ups are the brand experience trend 2024
After introducing you to sustainability and CO2 neutrality at events in Trend #2, Trend #3 is all about pop-ups. We have all seen a few of these ourselves over the past year without giving them much thought. to about it. What’s behind them and how make brands...
Trend #2 – Sustainability at events is the focus topic for 2024
In the last blog post, I took a closer look at the first and perhaps most exciting trend in our Event & Brand Experience Trend Report 2024: The AI Revolution. A development that is revolutionizing our industry and opening up new possibilities for events and brand...