Project

The world’s largest working headphones: a Coke Studio highlight at winter festivals in Switzerland

Customer

Coca-Cola

The world’s largest functioning headphone was staged as an eye-catcher in a 360-degree brand experience area. With a height of over 4 meters Visitors:inside at electronic music festivals in St. Moritz and Andermatt. Without staff support, the tool created an unforgettable experience through special effects and its impressive dimensions. This unique brand experience brought Coke Studio to the center of attention and made the brand shine in a special way.

Coke headphones over 4 meters high

Briefing

Coke Studio wanted to be present at electronic music festivals with an extraordinary eye-catcher that unmistakably showcases the brand. In collaboration with the agency “die Abteilung”, a unique brand experience was created: the world’s largest functioning Headphone. The aim was to create a visual and emotional highlight that would attract the attention of the public. Visitors captivates. The tool, which is over 4 meters high, functions completely autonomously and leaves a lasting impression with its impressive size and special effects. Coke Studio thus became the centerpiece of the festival experience.

The over 4-meter-high headphone is a huge eye-catcher and delights all visitors.

Implementation

The campaign started with the creative conception of the world’s largest functioning headphone, designed with the help of artificial intelligence. The headphone was equipped with audiovisual effects such as LEDs, smoke and loudspeakers to create an immersive experience. On site, it was integrated into the Coke Music Area, accompanied by an ice bar, lounge and 360-degree brand experience. Visitors activated the spectacular effects at the touch of a button and experienced unforgettable photo moments.

Implementation began with AI-supported design development for fast and precise mock-ups. Together with the agency “die Abteilung”, technical and visual details were finalized and the 1,500 kg headphone was produced. On site, the team integrated it into the Coke Music Area with audiovisual effects and automated activation. Challenges such as weather conditions and logistics were overcome by waterproof control systems and robust constructions.

Result

The project attracted over 20,000 visitors of the SunIce festival and Verve Festivals and became the highlight of the events. The world’s largest functioning Headphone triggered thousands of social-media posts with impressive photo and video recordings, which significantly increased the organic reach. The spectacular staging strengthened the emotional connection to the brand and established Coca-Cola as an innovative and creative partner. The goal of positioning Coca-Cola as an eye-catcher at music festivals was not only achieved, but thanks to the enthusiasm of the visitors exceeded.

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