Bassena Hotel opening

Briefing

Our client, the operator Verkehrsbüros, commissioned us with the opening of the Bassena Hotel Launch Event in Donaustadt. The aim of the Bassena Hotel Launch Event was to bring the uniqueness and hospitality of the hotel to life. We wanted to immerse the press, VIPs and business partners in a warm and open atmosphere that is reflected in the overall design and concept of the hotel.

An event for all the senses. The event was aimed at around 200 participants, including press, VIPs and long-standing business partners of the operating company Verkehrsbüros. By showcasing the entire hotel and its amenities, we wanted to give guests a sense of the welcoming atmosphere that awaits them at the Bassena Hotel.

Implementation

The Bassena Hotel in Vienna’s Donaustadt district opened its second hotel with a unique celebration on April 19, 2023. The aim of the event was to present the lively and open atmosphere of the hotel, which embodies the motto “Feel at home or a guest with good friends”.

We invited the press, VIPs and long-standing business partners to introduce them to the welcoming concept of the hotel. The hotel was transformed into a stage on which actors played typical Viennese characters such as the grumpy janitor and the amorous building technician. These performances continued throughout the event, with the actors remaining in their roles from the very beginning and involving the guests in the action.

One highlight was the staging of a medley of well-known melodies with adapted lyrics from various eras, such as the Bassena from the Gemeindebau, Bassena Calling or wir sind im Bassena Flow, which we provided with new lyrics and which celebrated the uniqueness and charm of the Bassena Hotel.

In addition, rumors were spread that recalled the historical role of the Bassena as a place of exchange in old Viennese apartment buildings.

Furthermore, the security person who slipped cards with codes to the guests unnoticed in order to enter secret rooms. There, guests were able to discover musicians in the corridors, a quick-draw artist, a secret room with a bar and DJ, world champions of mental magic and many other surprises. The entire hotel was used.

From 9 p.m. onwards, the famous drag queen Tamara Maskara, the DJ, fired up the guests and the exuberant atmosphere among celebrities and guests reached its peak.

Result

The success of the event was reflected in the enthusiasm of the customer and the positive feedback from the participants. The press coverage and mentions in TV social formats testify to a successful implementation that perfectly showcased the unique flair and hospitality of the Bassena Hotel.