What is the key to a successful event experience? Planning and implementing event marketing correctly

Table of contents:

1. What is event marketing?
2. What does an event marketing plan look like?
3. What you should definitely bear in mind when planning event marketing
4. Checklist for successful event marketing
5. Implementing the event marketing plan: how to master the practicalities and potential risks
6. How can KESCH help you plan event marketing?
7. FAQ – The most important questions about event marketing planning

 

What is event marketing?

Event marketing is much more than just organizing a party. It’s about creating a unique experience that will be remembered for a long time and generate enthusiasm among your target group. With event marketing, you can present brands, products or services in a lively environment and interact directly with the participants. If you arouse emotions and bring your messages to life, your brand will remain anchored in the minds and hearts of your guests.

Especially at a time when digital communication dominates, personal encounters are invaluable. With cleverly planned event marketing, you can give your brand a face, build customer loyalty and make new contacts. Whether it’s a product presentation, company party or roadshow – a well-thought-out plan and creative implementation are crucial for success.

What does an event marketing plan look like?

An event marketing plan is the foundation for your successful event. It comprises several phases that all contribute to making your event strategic and efficient.

1. objective:

What do you want to achieve with the event? This could be the launch of a new product, increasing brand awareness or strengthening customer relationships.

2. target group analysis:

Who do you want to address? The better you know your target group, the more precisely you can tailor the event to their needs.

3. budget planning:

Every event has its price. With detailed budget planning, you can keep costs under control and avoid unpleasant surprises.

4. event concept:

This is where the creative concept is developed – from the choice of location to the program and decoration. Everything should match the brand and the objectives of the event.

5. communication strategy:

How do you publicize your event? Choosing the right communication channels and messages is crucial to reaching your target group.

6. logistics:

Technology, catering, staff – all the logistical details have to be planned precisely so that everything runs smoothly on the day of the event.

7. follow-up:

The event is far from over. A good follow-up, for example through thank you emails or a feedback survey, reinforces the positive impression and gives you valuable tips for future events.

What you should definitely bear in mind when planning event marketing

Event marketing is an effective tool for bringing your brand, products or services to life. But to make your event a complete success, there are a few key points that you should keep in mind:

1. keep the target group in focus

One of the most important rules in event marketing: know your target group! Your event should be tailored to the needs and expectations of your guests. Think about which topics, activities or entertainment appeal to your target group and how you can offer them real added value. Only if your guests feel addressed will your event leave a lasting impression.

2. communicate clear messages

Think about the message you want to convey with your event in advance. Every activity, every decoration and every communication should support this message. A common thread ensures that your event is not only well planned, but also coherent and convincing in terms of content.

3. detailed planning and time management

The best idea is useless if the implementation is not right. Plan every detail carefully – from registration and technology to catering. Create a schedule for the day of the event and make sure that everyone involved knows it and sticks to it. Unexpected incidents should also be taken into account in the schedule so that you can react flexibly in an emergency.

4. create an experience

Event marketing thrives on your guests experiencing something. Create unforgettable moments that stay in the memory. These can be interactive stations, impressive show acts or unusual decorations. The aim is for your guests to not just consume the event, but to actively participate and help shape it.

5. use digital integration

Use digital technologies to make your event even more exciting. Whether live streams, social media integration or interactive apps – digital tools offer many opportunities to make your event accessible to a wider audience and actively involve participants.

6. obtain feedback

After the event is before the event. Take the opportunity to get feedback from your guests. What worked well? What could be improved? Listening to the opinions of your participants will help you to make future events even more successful.

7. keep in mind the sustainability

Make sure that your event is as sustainable as possible. This starts with the choice of location and catering and extends to avoiding single-use plastic and using recyclable materials. An environmentally conscious event not only appeals to environmentally conscious participants *inside but also shows that you care about the environment.

If you pay attention to these points, nothing will stand in the way of a successful event. Are you planning your next event? We at KESCH will be happy to assist you and help you create an unforgettable experience!

Checklist for successful event marketing

Here are the most important points:

• Objectives and target group analysis:

• • Set clear, measurable goals.
  • Analyze your target group: What interests them? What expectations do they have?

• Set budget:

• • Create a detailed budget and keep an eye on the costs.
  • Plan a buffer for unforeseen expenses.

• Developing an event concept:

• • Develop a creative concept that conveys your brand’s message.
  • Make sure that the location, catering and program match the overall concept.

• Marketing and communication:

  • Plan a targeted marketing campaign to attract the attention of your target group.
  • Use social media, email marketing and PR activities to promote your event.

• Logistics and organization:

  • Ensure that technology, personnel and materials are organized smoothly.
  • Check all logistical details several times before the event.

• Guest management:

  • Invite guests in good time and confirm their attendance.
  • Create a list of all participants and prepare name badges and welcome gifts.

• Follow-up:

  • Send thank you notes and collect feedback from participants.
  • Use the feedback to optimize future events.

With this checklist, you are well prepared and can ensure that your event is a complete successKESCH was founded in 2011 by two event enthusiasts, Lukas Schütz and Thomas Kenyeri, and is now one of the pioneers of the event industry in Austria with more than 3,000 completed projects!

Implementing the event marketing plan: how to master the practicalities and potential risks

The implementation of your event marketing plan is the moment when all your efforts and preparations pay off. To ensure the event day runs smoothly and attendees have an unforgettable experience, the execution should be just as well thought out as the planning. Here are some tips on how to put your plan into action and prepare for potential risks:

Step-by-step process and clear responsibilities

A detailed schedule is essential. It should include all program points, time slots and responsibilities. Each and everyEveryone in the team needs to know exactly what needs to happen at what time and who is responsible for which tasks. This will help you avoid chaos and ensure that everything runs according to plan. It’s also best to create a backup plan in case something goes wrong.

Regular team meetings and communication

Especially in the last few days before the event, close coordination within the team is crucial. Hold regular meetings to ensure that everyone is on the same page. Clarify open questions, update the schedule if necessary and make sure that everyone involved has the most important contact information. This will ensure that you can react quickly and in a targeted manner in the event of unforeseen events.

Test runs and dress rehearsals

Test, test and test again! Whether it’s technology, catering or the coordination of program items – carry out test runs to ensure that everything works. Do a dress rehearsal of the event where everyone involved goes through their tasks. This will allow you to identify and rectify any weaknesses before the big day.

Identify risks and create emergency plans

Even if you plan everything carefully, there is always a residual risk. Therefore, make a list of potential risks, such as technical problems, weather conditions at outdoor events, speaker absences due to illness or unforeseen changes in the number of guests. For each risk, there should be an emergency plan that describes exactly how to react in such situations. A plan B for technology, personnel and logistics gives you security and enables you to act quickly in an emergency.

Maintain flexibility

Despite all the planning, unexpected things can always happen. Be flexible and open to change. If a situation requires adjustments, accept them and adapt your plan accordingly. A *e good event manager*in is characterized by keeping a cool head even in stressful situations and making confident decisions.

Obtain live feedback

During the event, you should pay attention to how the guests react to certain program items. Live feedback helps you to make adjustments at short notice and respond to the wishes of the participants. *inside to respond. Observe the mood and engagement of the guests in order to adjust the next program items if necessary and thus offer the best possible experience.

With a well thought-out implementation of your event marketing plan and a proactive risk strategy, you can create the perfect basis for successfully staging your event. And remember: good preparation is half the battle, but flexibility and a cool head make all the difference on the day of the event!

How can KESCH help you plan event marketing?

Planning an event can be a real challenge. Fortunately, you don’t have to do it alone! KESCH is at your side as an experienced partner and supports you in every phase of your event – from the initial idea to the final implementation.

Here is an overview of our services:

• Strategic consulting: We help you to define the goals of your event and develop a suitable strategy.

• Creative conception: Our team designs unique event concepts that put your brand in the spotlight and create unforgettable experiences.

• Comprehensive planning and organization: We take care of all the details – from location scouting and guest management to coordinating the technology.

• Marketing and communication: With targeted measures, we ensure that your event gets the attention it deserves.

• Follow-up and success monitoring: We analyze the success of your event and give you valuable tips for future events.

 

Why KESCH?

KESCH was founded in 2011 and is now one of the pioneers of the event industry in Austria with more than 3,000 completed projects. It is one of the leading brand experience agencies in the DACH region and regularly handles unique projects for national and international brands such as Coca-Cola, Huawei, Havana Club, A1 Telekom, Nespresso, Schlumberger, Kotanyi, Hendrick’s Gin, Waterdrop, AMA Marketing, Siemens and many more. In 2021, KESCH was even named the best B2B event marketing agency in the world.

• You will receive individual support from experienced event professionals.

• We develop creative and innovative concepts that bring your brand to life.

• We plan every touchpoint with your brand and make it an absolute highlight!

• The organization and execution of your event runs smoothly and professionally.

Together for an unforgettable event experience

Planning an event is no small feat – but with the right partner, it’s child’s play. KESCH supports you in every phase of your event planning, from the initial idea to the follow-up. Rely on our experience and commitment to make your event an unforgettable experience.

With KESCH, your event will be a highlight – for you and your guests!

Are you ready to make your next event unforgettable?

Contact us now for a no-obligation consultation!

MAKE AN APPOINTMENT NOW

FAQ – The most important questions about event marketing planning

What is event marketing?

Event marketing means planning and organizing events in such a way that they highlight a brand or product and enable direct contact with the target group.

Why is event marketing important?

It offers you the opportunity to interact directly with your target group, arouse emotions and anchor your brand messages in the long term.

How do I plan a successful event?

A successful event begins with clear objectives, a precise analysis of the target group and detailed planning of the budget, logistics and communication.

What role does the budget play in event marketing?

The budget sets the framework for your event. It should be planned in detail to avoid surprises and achieve the greatest possible effect.

How do I ensure that my event is well attended?

A well thought-out communication strategy and the targeted use of social media, email marketing and PR activities will help you to reach and inspire your target group.