Project
Electric Mountain Festival in Sölden: Clear the stage for the Coca-Cola Festival Experience
Customer
When Coca-Cola switches into festival mode, it’s time to set the stage: Clear the stage for brand experiences in a class of their own. At the Electric Mountain Festival 2025 in Sölden, we worked with got2b to create a brand identity that turned the festival into an unforgettable experience – with stars, style and plenty of action.
Two containers – two worlds of experience
In the center of the festival grounds, we positioned two branded containers that could not have been more different – and yet had one thing in common: they made it possible to experience Coca-Cola up close.
The bar container right next to the main stage was the place to be for thirsty festival guests and VIPs. The setup was crowned by an exclusive highlight: a meet & greet with star DJ Steve Aoki – directly on the roof of the container. This is as close as you can get to the beat.
The activation container was a world of experience in itself:
- A red bathtub as a ball pool photo spot – perfectly branded and in high demand.
- A styling corner powered by got2b, where festival guests were able to get a makeover from two professional stylists – glitter tattoos included.
- A DJ slot just for us – live every day.
- A prize draw station with Coca-Cola ski goggles as a highly coveted festival prize.
- Comfortable deckchairs and beanbags, beach flags and large XXL balloons in the spectator area created the perfect atmosphere.
Two containers – two worlds of experience
VIP party with Steve Aoki – IceQ in full swing
Another top-class highlight took place on April 2: the exclusive VIP party at IceQ. While the invited guests enjoyed a private show by and with Steve Aoki, our promoters once again attracted attention – this time with a wink: glitter tattoos and plenty of festival vibes. Anyone who was there was guaranteed not only to have drunk Coke, but also to have soaked up the brand experience.
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