How event decisions are made based on data and how data is helping to revolutionize the event industry, in Trend #4 explained. Trend number 5 is all about multiTouchpoint Strategies.
You can download the full report with all 10 trends HERE.
Live experiences are on the rise in the
customer
journey
Imagine you are in a brand store in the city that has been specially designed for your favorite brand. You immerse yourself in an experience that takes you through Online added value for scanning QR codes motivated. Every scan reveals a new level of interaction, every corner holds a surprising discovery. Welcome to the future of shopping – a world where immersive shopping experiences and multi-touchpoint strategies are revolutionizing not only the way we shop, but also the way we experience brands.
What is a multi-touchpoint strategy in the brand experience?
1. immersive shopping experiences in the “War for eyeballs“
At a time when attention is the most valuable currency, immersive shopping experiences are becoming increasingly important. “Commercetainment“, a mixture of e-commerce and entertainment, is a key concept here. Like Samsung’s “Black Weeks” show that the right combination of gamification, storytelling and live brand experience can increase conversion rate significantly. According to a study by Shopify the conversion rates increased by up to 30% when interactive elements were integrated into the shopping process (Shopify, 2023).
2. multi-touchpoint strategies and hyperlocation
The modern shopping experience is no longer limited to a single touchpoint. Instead, customers interact with brands via various platforms and channels. To utilize these strategies for your brand, start by identifying the most relevant platforms for your audience. Use TikTok for creative and viral content to reach a broad target group. Facebook and Instagram are ideal for deeper interactions and storytelling. LinkedIn can be used to build expertise and credibility. Supplement this with offline touchpoints such as influencer events, brand fan meetings, limited edition product presentations and product workshops and much more. to create a holistic brand experience.
Challenges and solutions
One challenge when implementing multi-touchpoint strategies is the consistency of the brand message across all platforms. The solution lies in developing an integrated brand experience strategy that ensures every interaction with the brand is seamless and cohesive.
What does this mean for your brand?
The future of the brand experience is not just a question of technology, but also of creativity and the ability to appeal to customers on multiple levels. By presenting your brand through various touchpoints and immersive experiences, you not only create added value for your customers, but also build long-term loyalty.
If you want to know exactly which other trends we consider important for 2024 importantdownload the complete Event & Brand Experience Report here: