What do we mean by IMMERSIVE Brand Experience?
The biggest weakness of the Internet is a, that hardly anyone thinks about – and that is loneliness. But the immersive experience in virtual reality makes it feel like a community.
For the next generation, consuming brands in immersive worlds is already a matter of course. Virtual reality has the potential to permanently change the way we interact with the digital world and connect us to our surroundings in a profound and immersive way.
As visionaries, we are working every day to get on board this train and also to develop brands in the metaverse, in VR and AR worlds and games ! It’s best when all dimensions contribute to a cross-border experience. Because our imagination and creativity know no bounds!
Immersive events
Creating an intense experience that blurs the boundaries between reality and fantasy – welcome to Events 2.0 in the age of virtual (VR) and augmented reality (AR)!
Immersive events are very popular with KESCH and our customers due to their interactive nature and their ability to evoke strong emotions. They offer participants the opportunity to break out of their everyday lives and immerse themselves in an exciting world that appeals to their senses and imagination. We like to combine digital elements such as VR stations or interactive displays with live events. Because we love immersive events!
Overall, VR and AR technology offern in the event sector and for immersive brand experience the unique opportunity to transcend the boundaries of physical events. This means that events in the real world become a truly multidimensional experience with the use of VR and AR!
Virtual events
Virtual events are exclusively digital, without a physical location. KESCH masters them effortlessly, with event and digital professionals working together. Virtual reality expands entertainment and attracts a wider audience. We regularly organize events in the Metaverse, including conferences, product launches, trade fairs, concerts and fashion shows. Virtual events bridge distances and promote interaction, enabling communication and activities in virtual environments.
Escape Rooms
Escape rooms offer immersive brand experiences. Participants immerse themselves in fictional worlds, solve puzzles and escape. We use them creatively to integrate products/services. This creates original brand experiences and strengthens bonds. Have you seen our Coca-Cola Escape Room in Zurich?
360-degree videos and virtual tours
Our 360-degree videos and virtual tours are almost indistinguishable from real experiences. They transport customers into immersive worlds. Products can be tested interactively using VR and AR elements. Our KESCH method optimizes this experience and draws users into your brand world!
Immersive Promotions
Traditional promotions don’t have to be organized in the traditional way! Immersive promotions offer a powerful way for companies to engage customers in immersive worlds and/or the metaverse. These experiences go beyond traditional advertising and create lasting memories that remain in the subconscious long after the promotion. And that is our goal!
VR and AR experiences can also be used at the point of sale and integrated into traditional promotions. This can include testing products in a VR environment or adding AR elements to the real world to create a desired brand experience, .
With the constant development of VR technology, these applications are becoming even more exciting and relevant, for both companies and event organizers. Augmented reality (AR) and virtual reality (VR) offer a wide range of opportunities to make promotions more interactive, appealing and even more memorable!
IN-GAME Product Placement
Why integrate products or logos into games? For more brand visibility and to address specific (young) target groups! Players pay attention to details and brands in the game achieve high visibility. Subtle, like logos on virtual billboards, or integral to the game. In-game product placement enables brands to reach an active target group, as players spend a lot of time in the game and interact with the world. At KESCH, we are gamers and we know our stuff!
Virtual product samples
Virtual product samples with AR or VR improve the online shopping experience and shopper confidence. AR allows the product to be viewed in the real environment, while VR offers a fully immersive 360-degree view. Interactive elements, such as testing functions, make the experience even more realistic.
Interactive displays
Through 3D models, video games, surveys and live chats, as well as AR and VR, users can be actively involved in advertising messages. These ads are entertaining and informative, offering insights into user behavior and data collection. Offline ads can also be interactively enhanced with AR by scanning printed ads or packaging to display digital content. Our Digital Dream Team ensures smooth implementation!
Immersive Brand Worlds
Whether completely virtual or as an extension of a live event, we create immersive brand experiences with one simple goal – to immerse your customers in the world of your brand. They promote customer engagement and interaction with your brand and convey THE brand experience on several dimensions!
Immersive brand worlds are fascinating digital environments that we create for you as a company to offer your customers a profound, personalized and engaging brand experience. These worlds are designed to appeal to users’ senses and emotions and ultimately immerse them in a virtual reality or digital environment that represents your brand.
Technologies such as virtual reality (VR), augmented reality (AR) or 3D graphics are often used.
Virtual Brand World in Metaverse
Create a virtual brand world in the metaverse where the possibilities are endless! This is where we shape your world, whether community forums, virtual events or influencer product tests. Best of all, we use data and AI to personalize experiences for your brand, from recommendations to avatar customizations. The virtual world reflects your identity and values and communicates them subtly through interactions. The ultimate brand experience!
Virtual showroom
In digital marketing and e-commerce, the virtual showroom is the future: technology and aesthetics combine to create a unique experience. Customers can explore and try out products in 3D, just like on site. This revolutionary format creates impressive user experiences and new opportunities for product presentation and customer interaction. Immerse yourself in the future of shopping!
Brand pop-up stores
KESCH redefines brand interactions with immersive brand pop-up stores! VR and AR create space for physical and digital elements that embody brand values. Create stories around your brand, brought to life by VR and AR directly in your pop-up store! Our unique design plays perfectly with the interactive elements on several dimensions and becomes a truly emotional experience for customers!
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