Project
SCHLUMBERGER SPARKLING BRUNCH TOUR
Customer
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Happy Birthday, Schlumberger!
On the occasion of its 180th anniversary, Austria’s most traditional sparkling wine cellar invited guests to celebrate together. As brand experience agency KESCH, we are proud to have been a part of this anniversary.
“Patronage for 180 years”
Briefing
A joint kick-off for invited friends, partners and companions in the Schlumberger Sektkellerwelten was to be the starting point for a Sparkling Brunch Tour through the federal states. It was particularly important to be able to immerse yourself in the nostalgic flair and pure enjoyment. KESCH took care of the kick-off event as well as the entire planning and implementation of the Sparkling Brunch Tour.
Under the anniversary campaign claim “Gönnung for 180 years”, the kick-off event started with an exclusive Sparkling Brunch Tour and then spread across the federal states throughout the country.
Implementation
The kick-off event took place on September 7 in the company’s own sparkling wine cellar, where many well-wishers gathered.tten. They were greeted at the entrance by hostesses in Biedermeier costumes and surprised by live buffet tables. After a short speech and official welcome by Schlumberger Managing Director Mag. Benedikt Zacherl, we went on to the DOM cellarwhere a unique and opulent brunch awaited the guests.
In addition to musical entertainment by drag DJ Tamara Mascara, the guests celebrated 180 years of Schlumberger. Of course, a sparkling wine pyramid, birthday cake, other delicacies and Schlumberger Sparkling Brut from the double magnum-bottle will not be missing.
The Schlumberger Sparkling Brunch Tour was then continued at 8 other hotspots throughout Austria. Guests were invited to the Schlumberger Sparkling Brunch in selected partner establishments, where they were also entertained by the hostesses and drag DJ Tamara Mascara in Biedermeier flair. In addition to the opulent brunch and background music, there were also special photos at the photo box and a unique Give Away in the form of the Schlumberger 180th anniversary edition as a baby bottle.
Result
It is a great pleasure for us that the Schlumberger Sparkling Brunch Tour was a complete success! The 180 years of patronage were celebrated extensively throughout the country and over 1,000 guests were able to immerse themselves in the flair and pure joie de vivre of 180 years of Schlumberger.
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