Monkey 47 City Safari Tour Brand Experience

AUTUMN 2021
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Monkey47 wanted to bring the brand to life throughout Austria – and KESCH put a lot of love into planning a special brand experience.

We created the first Monkey47 City Safari Tour in the world. The physical brand experience began with a professionally prepared drink before embarking on a 20-minute infotainment program with a disguised actor in a branded vintage safari bus that told the exciting story of the gin, while large-format posters along the way visually depicted the story. Back at the pop-up store, you could even get hold of a bottle of Monkey 47 Black Forest Smoke House Cut, which is normally only available to buy at the distillery in the Black Forest.

The participants were then invited to go on a city safari on their own. To this end, high-quality city guides were designed that listed five participating bars per city with special Monkey 47 drinks.

We toured the whole of Austria by bus for 6 weeks – it was a complete success!

Do you want a brand experience for your brand?