Project

got2b Styling Container: The ultimate summer promotion!

Customer

Got2be

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Brand activation at Austria’s most popular festivals: Electric Love, Surf Opening, Frequency and Neusifter Kirtag, Paradies Garten Festival

In summer 2024, the #1 trend brand for young people, got2b, was represented at the most famous festivals in Austria with its unique styling container.

The mission: to inspire the next generation and establish the brand as a styling icon. The container, redesigned and transformed by KESCH, offered festival-goers an immersive experience: professional styling from the lookbook, DIY sessions with got2b products, an interactive photo wall and a wristband personalization station. With a creative approach and a strong focus on interactivity and engagement, this activation created a lasting impression and brand-shaping moments.

The Got2be mission?

#1 TREND BRAND FOR THE YOUNG BE & THE NEXT GENERATION RECRUIT!

Briefing

The objective was cleargot2b should on the biggest festivals as THE place to be for young People established become. Besides the Brand awareness stood before all the Interaction with the Target group in the Foreground. The Styling Container should as more central Center of attraction function and the Visitors with one Mix from professional Service and DIYExperiences address

Key Goals:

Creating an authentic and inspiring brand experience
Motivate target group to interact with products and brand
Building long-term brand loyalty

Implementation

The got2b styling container was redesigned by KESCH and specially converted for the summer promotion. The container served as a flexible, mobile experience space that brought the got2b brand promise to life.

Styling zone with professional stylists:
Visitors could choose looks from the got2b lookbook and have them styled directly on site by professional stylists.

Do-it-yourself (DIY) styling station:
Festival visitors were able to spice up their own hairstyles with got2b products and experience the versatility of the products at the same time.

Photo wall for social media moments:
A creative photo wall invited people to capture the new styles and share them on social media – using the hashtag #got2bStyle, of course.

Personalization station:
As a special highlight, visitors could make personalized bracelets to take home as a souvenir of the experience.

Festivals as a stage:
The container made stops at top-class events such as Electric Love, Surf Opening, Frequency and Paradies Garten Festival – hotspots for young, trend-conscious target groups.

Result

The got2b Styling Container Tour was a full Success and provided for one strong Presence the Brand on the austrian Festivals. It were Thousands Interactions with Festival visitors, who the styling offers, DIY stations and the photo wall created. In addition, a strong presence on social media was created. Thousands from Posts with the Hashtag
#got2bStyle
generated one high Reach and wore to the digital Brand strengthening with.
What is but still more important: Through the Combination from professional Service and interactive Elements created got2b Experienceswhich in Reminder stay and one positive Binding to the Brand promote. got2b positioned itself Successful as TrendBrand for the young Target group and could valuable Contacts to the next Generation build up.

WE CONFESS:
WE LOVE OUR CUSTOMERS.

…and maybe you soon?