Project

Doltschi’s Promotion Tour 2024 – Sweet tomatoes, sweet experiences

Customer

Doltschis

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Period: July 9 – September 7, 2024
Locations: 15 locations throughout Austria

Have you ever seen a promotion with tomatoes? The Doltschis were not only sweet, but also a real eye-catcher. In the summer, we were on the road with 15 campaigns throughout Austria, bringing the taste of Bella Austria directly to the people in a summery atmosphere. Many of you came along, enjoyed the Doltschis and were enchanted by our promotion team with lots of exciting activations.

The outrageously sweet tomatoes from bella Austria!

The challenge

How do you bring Austrian indulgence directly to the people? The answer is as simple as it is delicious: with Doltschisthe outrageously sweet tomatoes from Bella Austria. The aim of the promotional tour was to raise awareness of the product, emphasize its regional character and at the same time create an unforgettable experience for consumers.

BONBON

DSCHORNO

The Doltschis Promotion Tour 2024 shows how a well thought-out and eventful promotion can bring a brand to life. By combining taste, emotion and interaction, the brand was Doltschis and transported into the minds of consumers.

Highlights of the promotion tour

15 locations: The promotional tour led throughout Austria and reached thousands of consumers. From city centers to popular excursion destinations – Doltschis were made known everywhere.

Unforgettable activations: The promotional tour offered more than just delicious tomatoes. Exciting competitions, interactive photo boxes and tastings ensured that visitors not only had a taste experience, but also took away lasting memories.

TSCHAU BELLA!The claim of the tour was the program – with the combination of Italian flair and Austrian down-to-earthness, the sweet taste experience was perfectly staged.

Result

The Doltschis Promotion Tour was a complete success. With targeted campaigns and creative ideas, we were able to significantly increase brand awareness and win numerous new fans for Doltschis win. The sweet tomatoes found their way into the hearts (and shopping bags) of many Austrians, and the brand was able to further consolidate its position on the market.