Project

Coke and Meals Promotion 2024

Customer

Coca-Cola

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Enjoy your favorite pizza with ice-cold Coca-Cola Zero!

As part of the “Coke & Meals Promotion”, we were on the road throughout Austria from May 14 to June 1, 2024 with a specially equipped food truck. This promotional campaign was carried out in close cooperation with Pizza Wagner and included a total of eight stops throughout Austria.

“Get your perfect Original Wagner Piccolinis!”

Implementation

Under the motto “Get your perfect Original Wagner Piccolinis!”, we set ourselves the goal of making the enjoyment of a delicious pizza together with a refreshing Coca-Cola Zero an unforgettable experience. Our tour took us to various cities to give people the opportunity to try this delicious combination.

The food truck was fully equipped to prepare fresh Original Wagner Piccolinis pizzas on site. At the same time, we distributed between 25,000 and 30,000 chilled Coca-Cola Zero mini cans as free samples. This promotional tour provided an excellent opportunity to bring both brands – Coca-Cola Zero and Pizza Wagner – into direct contact with consumers and offer them a special culinary experience.

Result

We are delighted to have reached a large number of people with this tour and to have given them a little break from everyday life while enjoying the perfect combination of pizza and Coca-Cola were able to enjoy. Thank you to everyone who visited us at one of our eight stops and got their perfect pizza with a refreshing Coca-Cola Zero!

WE CONFESS:
WE LOVE OUR CUSTOMERS.

…and maybe you soon?