Project

Coca-Cola x Oreo: Two legends united – an ingenious sampling campaign with influencer marketing

Customer

Coca-Cola

For our clients Coca-Cola and Oreo, we launched an extraordinary sampling campaign that made the hearts of the besties beat faster. The two cult brands came together in a limited edition and we made sure that this unique creation reached the target group in a creative way.

Over two weekends, our promotion crew toured the city and offered exclusive tasting opportunities for the Coca-Cola x Oreo Limited Edition. The centerpiece of the campaign was our specially designed Besties bench, which served as a central meeting point for friends. Here, visitors could enjoy the new flavor while exploring the city with a free bike cab – perfect for a relaxed friend trip.

But that wasn’t all: everyone who took part in the campaign received a pair of stylish Besties socks as a souvenir in addition to the new Coca-Cola Creations can.

Two legends united – Coca-Cola x Oreo!

Influencer marketing

To increase the hype around the campaign, we created 20 specially designed influencer boxes and sent them to selected content creators. Each box contained a pair of Besties socks, two cans of limited edition Coca-Cola x Oreo and a friendship bracelet – perfectly aligned with the theme of friendship. This targeted influencer strategy ensured a high level of attention and additional reach on social media.

Result

Thanks to our promotional campaign and the accompanying influencer marketing, we were able to reach a broad target group and convey the message of friendship and togetherness in an appealing way. The creative mix of sampling and social media integration made the Coca-Cola x Oreo edition an unforgettable experience for fans of both brands.

WE CONFESS:
WE LOVE OUR CUSTOMERS.

…and maybe you soon?