In the article on the Top Event Trends 2025 we have already shown how diverse events are evolving. In addition to technology, community and inclusion A new trend in the spotlight: Catering as an experience. Whether “Dirty Sodas” or interactive food stations – In 2025, food will become the central event moment that inspires, connects and remains in the memory.
Food as an event highlight: more than just catering
Imagine creating your own mocktail on site, watching top chefs cooking live or getting to know the origin of your ingredients directly from the producer.
This is exactly what we aim to achieve in 2025: Catering as an experience.
It’s no longer just about getting full – it’s about pleasure, interaction and storytelling. Guests will active participantswho taste, experience and brand with each other.
“Dirty sodas”: the new drinks trend conquers events
They look good, taste exceptional and are non-alcoholic – Dirty Sodas are 2025 the eye-catcher par excellence. These creative soft drinks, refined with Cream, syrup or fresh flavorshit the nerve of the alcohol-free culture of enjoymentwhich is particularly popular with Gen Z and millennials are becoming increasingly popular.
They are supplemented by:
- Mocktails
- Low-ABV drinks (alcohol-reduced cocktails)
- Non-alcoholic wines and beers
Why this trend is relevant:
- 30 % growth in non-alcoholic beverages in the last five years
- Increased demand for healthy, creative alternatives
- Powerful staging for social media and brand experiences
Interactive food stations as an experience space
Static buffets are a thing of the past. 2025 is the year Focus on interaction – Guests become part of the culinary process.
This is how catering becomes an experience:
- Live cooking areas
Guests watch the professionals cook, ask questions and experience the preparation up close.
- DIY stations
Whether burger bars, pasta stations or mocktail labs – Participants design their own food and drinks.
- Regional specialties
Creating fresh, sustainable ingredients from the region Awareness of the environment and origin.
Health and conscious nutrition as standard
The days of heavy event food are over. In 2025, event organizers rely on Light, healthy and sustainable cuisine.
That’s what the guests want:
- Plant-based options
Vegan and vegetarian dishes are naturally part of the menu.
- Newstalgia
Newly interpreted retro snacks and classic dishes with a modern twist provide emotion and surprise.
- Sustainability
Seasonal and regional products are the focus – good for the environment and for the taste.
How to successfully implement the 2025 event trend
Here are five concrete measures for your catering highlight:
- ✅ Offer creative drinks
Integrate Dirty sodas, mocktails and non-alcoholic highlights into your offer.
- ✅ Create interactive stations
Allow guests to participate in live cooking or DIY stations become active themselves.
- ✅ Focus on healthy eating
Offer plant-based, light and sustainable dishesthat inspire.
- ✅ Integrate storytelling
Tell the stories behind the ingredients and make regional producers visible.
- ✅ Visually appealing presentation
Create aesthetic highlightsthat encourage share on social media invite.
Figures that confirm the trend
- 30 % growth in demand for non-alcoholic beverages in the last five years.
- 50% of Gen Z and millennials prefer plant-based or sustainable food options.
- 20 % higher satisfactionwhen catering as an experience is perceived as an experience.
Pleasure meets experience – catering rethought
Catering is 2025 more than just catering. It will to the experiencethat charges brands emotionally and inspires guests. With Dirty Sodas, interactive food stations and a focus on sustainability and health food becomes the highlight of your event.
Whoever picks up on this trend lasting impressionsstrengthens brand loyalty and creates experiences that will be remembered.
How KESCH perfectly rounds off your event with culinary delights
Would you like to enrich your next event with suitable food concepts that precisely meet the expectations of your guests? KESCH will support you from the initial idea to detailed planning and professional implementation on site. Thanks to our experience and our network of reliable catering partners, we ensure that the culinary offer harmonizes with the event and creates a coherent overall experience. Contact us for a no-obligation consultation – together we will create the perfect culinary setting for your event.