On January 14 and 15, 2026, Dortmund was once again the meeting place for the European event industry: the Best of Events International. Two days full of inspiration, exchange and new ideas about live experiences, brand staging and future trends.
KESCH was right in the middle of it all – with its own exhibition stand, a strong team on site and several speaker keynotes. While Thomas Kenyeri, CVO of KESCH, presented the crowded presentations of the Event & Brand Experience Trend Report 2026 at the crowded presentations, our team used the trade fair to hold talks, gather impressions and directly absorb current trends in the industry.
The common denominator: the industry is changing – and is looking for clarity, attitude and real added value.
The response to the presentations has shown: The industry is looking for orientation – and concrete answers.
Our biggest takeaways from Dortmund
Of course, we don’t want to keep the exciting impressions of the trade fair from anyone – the best thing to do is to watch our video recap.
Watch the video – with Thomas Kenyeri, CVO of KESCH – to find out more:
- Which trends will really shape event and brand experiences in 2026,
- which questions brands are currently most concerned with,
- and what opportunities opportunities for future live communication.
Watch the video now and find out more!
You are currently viewing a placeholder content from YouTube. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More depth: Download the full Event & Brand Experience Trend Report 2026 now
Have our learnings from the Best of Events International 2026 piqued your interest?
If you want to understand why these trends are emerging, how they will affect your events and what you should do differently in 2026, you will find all the answers in our Event & Brand Experience Trend Report 2026.
In the full trend report, we go much deeper: with concrete figures from the European BEIC study, international comparisons (Europe vs. USA), practical examples and clear recommendations for action for brands, companies and event managers.
If you want to delve deeper into event & brand experience trends, download the full Event & Brand Experience Trend Report 2026 free of charge!