Project
Fanta x Beetlejuice: A spooky-genius brand experience for Fanta!
Customer
On September 12, we premiered the long-awaited second part of the cult film Beetlejuice with an extraordinary brand experience. Together with Fanta, we created an eerily beautiful promotional event that transported guests into the world of the crazy ghost comedian and staged Fanta as the perfect refreshment for this spooky atmosphere.
Following the successful premiere, we continued our promotional activities in the cities of Vienna, Graz, Linz and Salzburg. A special highlight, which was already announced at the premiere, is the “Beetlejuice-Lifetrain” in the Vienna Prater.
From September 13 to 21, 2024, we will transform the legendary Prater slow train into a spooky “Lifetrain”, which, inspired by scenes from the film, will travel through Prater-Allee as a Beetlejuice train. On board: Fanta refreshments, spooky promoters and activities that transport the audience into the world of the film.
Creepy brand experience thatyou in Beetlejuice transformed!
Influencer marketing
Influencer marketing with a shock effect: In the run-up to the premiere, we created special “Beetlejuice x Fanta” boxes and sent them to selected influencerssent out. These boxes not only contained exclusive samples and a personal invitation to the premiere, but also some “spooky” surprises that aroused curiosity about the event.
The reactions of the influencers and their followers*inside ensured a high level of online presence and anticipation even before the event.
Result: Spooky enjoyment for all the senses
On site, we create an amusingly creepy brand experience with lots of surprises, such as a can of Fanta that lights up in the movie theater! Especially the AI photo boxwhich transformed visitors into real Beetlejuice lookalikes, caused quite a stir. So everyone could turn into Beetlejuice!
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