Henkel Team Days: An unforgettable team event with kick-off conference for 2025

Briefing

Henkel wanted an event that was more than a classic kick-off conference. The goal was an event that would bring teams from two different departments closer together and at the same time promote pride in the Henkel brand. In addition to the conference program, the focus was to be on networking and team building. The event was to include interactive and creative team building activities after the official part.

Implementation

The first day started with a conference at which the new products and innovations from the Beauty and Laundry teams were presented. In the evening, a glamorous gala dinner with karaoke took place at St. Martins Therme, which rounded off the event in a festive way.

On the second day, the focus was on the “Henkel Commercial Challenge”: in an AI workshop organized by KESCH, the participants were given the tools to create their own commercials in groups. They used AI-supported image and music generation as well as creative props such as director’s chairs, film claps and costumes. The day ended with a relaxing boat trip on Lake Neusiedl under a full moon, accompanied by DJ music, a barbecue and a spontaneous and breathtaking photo moment at sunset.

On the third day, there was a final conference at which the commercials created were presented and awarded prizes. Finally, the participants visited an alpaca farm to round off the event in a relaxed atmosphere. In between, the participants had access to spa treatments such as massages, meditation, yoga and sauna.

Result

The result was an increased sense of togetherness and many unforgettable moments, such as the film challenge teams, where everyone put their heart and soul into their work, or the relaxed alpaca visit.

The Henkel Team Days successfully promoted team spirit and the creative potential of the participants.inside.

The commercial challenge strengthened collaboration and created unique brand moments. The participants gained valuable insights into modern content production and contributed to the success of the event with innovative ideas.